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Practitioner and Business Listing Information

Features and Rates

Extensive Local Advertising

The Whole Health Directory is being heavily advertised throughout the Western MA area through weekly newspaper ads, strategically placed flyers, the Western Massachusetts Web Guide, as well as being publicized on the Internet (links with other health-related sites, search engines, directories, etc). People come to the Directory seeking health practitioners and businesses of all types. You can be there too, stretching your advertising dollars and increasing your exposure.

Internet Demographics

The Internet is an amazing and rapidly growing resource. According to Reuters, the number of people on the Internet has doubled in the last year. It is estimated that the number of people on the Internet is 40 percent of the adult population as of January 1998 and growing at a rate of 1.5 percent per month!

Internet users are also fairly affluent, with more than 40 percent coming from households with incomes of more than $50,000 a year. Only 18 percent of Internet users make $25,000 or less each year.

If you have any questions about the following listing features and rates, please contact us. Thank you.

Directory Listing Features

Introduction

There are a variety of listing options available which will be described below. If your needs don't fit into any of those options, we can be flexible and create an option specifically for you. For instance, you can substitute pictures for fewer words in the Standard Logo Listing Page option. Please call to discuss your needs.


Page Layout

Please note that we create your web page for you. You just give us your text and photo or logo, and we do the rest. You can specify the formatting of your page or have us do that for you. This is an easy process. Please see Listing Page Info and Formatting Options for more details.

Directory Listing Page Options Summary Table (See details below)

The following listing page options are provided (flexible options are available):

Name Description Cost
per
Month
Standard Logo Listing Page Full color logo or photo + 500 words of text $25
Double Logo Listing Page 2 Full color logos or photos + 350 words of text $25
Mid-size Logo Listing Page Full color logo or photo + 200 words of text $20
Large Non-logo Listing Page 300 words of text $20
Non-logo Listing Page 150 words of text $15
Display Ad Listing Page Up to 5x5 inch display ad + 50 words of text $15
Small-size Logo Listing Page Full color logo or photo + 75 words of text

$15
Link to Existing Web Page   $15
Optional Additions Additional text and/or logos/photos $5-10

Descriptions of these options are provided below.


Free Listing Category Cross-Referencing

You may have your page listed in as many categories as you wish for free. For instance, if you are a Psychotherapist doing individual, group and couples counseling, your single page can be listed in all three categories for free. Another example might be someone who offers a variety of services including yoga, massage, herbology, and Reiki. Again, there is no cost to be listed in all of these different categories. You may also suggest new categories for possible inclusion in the directory if a relevant category is missing. New categories are added frequently.

Category Listings

The directory is organized by categories (e.g. Psychotherapists, Bodyworkers, etc.). Each category lists practitioners or services for that category. Your listing in each category may have the following information:

Name with credentials, practice location, and an introductory description (up to 25 words).

You can view the Psychotherapists page for examples.

Listing Order

Pages are listed in each category in the order that accounts are established (payment received). They are not listed alphabetically.

It seems only fair that the earlier that someone becomes a lister, the earlier in the directory that s/he should be listed. Note that your position is not maintained if you cancel a listing and reestablish it at a later date.


Account Activity

Your page will have a counter at the bottom of the page which keeps track of how many visitors you have had since the date the page was created. You can see this counter at any time.

Listing Page Options


Standard Logo Listing Page

A standard logo listing provides up to 500 words (more than a full page) of text and a full color logo or photograph. This is enough room to put up your whole brochure. Here is a sample page: sample page.

Note: Variations can include having 2 photos with 350 words or 3 photos with 200 words for the same price. You may also go beyond the standard listing (extra words and/or extra scanned artwork) for an additional fee. See the rates section below.

We create your page for you. You just provide the text and logo or photograph. The logo or photo can be up to 2.5 inches square.

Note: Your listing page cannot be used to list scheduled events with dates. You may include static information describing the kinds of events that you do. Specific dated event information must be listed in the Calendar of Events.

There are two payment options available for a standard logo listing. Optional additions are extra:

Payment Option Monthly
Cost
Note
Pay quarterly $25 You pay $75 quarterly. You may cancel at any time and receive a refund for unused months.
Pay monthly $30 There is more work for us with this option, so the cost is higher.

Double Logo Listing Page

A double logo listing provides up to 350 words of text and two full color logos or photographs.

We create your page for you. You just provide the text and logo or photograph. Each logo or photo can be up to 2.5 inches square.

Note: Your listing page cannot be used to list scheduled events with dates. You may include static information describing the kinds of events that you do. Specific dated event information must be listed in the Calendar of Events.

There are two payment options available for a double logo listing. Optional additions are extra:

Payment Option Monthly
Cost
Note
Pay quarterly $25 You pay $75 quarterly. You may cancel at any time and receive a refund for unused months.
Pay monthly $30 There is more work for us with this option, so the cost is higher.

Mid-size Logo Listing Page

A mid-size logo listing provides up to 200 words of text and a full color logo or photograph.

We create your page for you. You just provide the text and logo or photograph. The logo or photo can be up to 2.5 inches square.

Note: Your listing page cannot be used to list scheduled events with dates. You may include static information describing the kinds of events that you do. Specific dated event information must be listed in the Calendar of Events.

Mid-size logo pages cost $20 per month payable quarterly. You may cancel at any time and receive a refund for unused months.

Large Non-Logo Listing Page

This option is for those who need more text than the basic non-logo listing page without a logo or photo. This page may be up to 300 words of text.

Large Non-logo pages cost $20 per month payable quarterly. You may cancel at any time and receive a refund for unused months.

Small-size Logo Listing Page

A small-size logo listing provides up to 75 words of text and a full color logo or photograph.

We create your page for you. You just provide the text and logo or photograph. The logo or photo can be up to 2.5 inches square.

Note: Your listing page cannot be used to list scheduled events with dates. You may include static information describing the kinds of events that you do. Specific dated event information must be listed in the Calendar of Events.

Small-size logo pages cost $15 per month payable quarterly. You may cancel at any time and receive a refund for unused months.

Non-Logo Listing Page

The non-logo listing page is provided as a lower cost option to the standard logo listing page. This page may be up to 150 words of text and does not include a logo or photograph. Here is a sample page.

Non-logo pages cost $15 per month payable quarterly. You may cancel at any time and receive a refund for unused months.

Display Ad Listing Page

A display ad listing consists of a large, full color graphic and 50 words of text. The display ad can be up to 5x5 inches (ad will be resized to fit). This option is suitable for reproducing newspaper or magazine ads which contain graphics and text. An additional 50 words of text are available for supplemental details. See the rates section below for cost. Here is a sample page.

Display Ad pages cost $15 per month payable quarterly. You may cancel at any time and receive a refund for unused months.

Link in Your Pre-existing Web Page

For those who already have their own web page(s) on their own server, the cost to link your page into the Directory is $15 per month payable quarterly.

Clasified Ads

Classified ads start at $5 per month. Detailed information can be found on the Classified Ad Rates Page.


Set-up Fee

The one time set-up fee is $25 for a standard or double logo listing page, $15 for a mid-size logo, or large non-logo listing page, and $10 for either the non-logo or Display Ad pages.

If you already have your own web page that you wanted added to the directory, there is no set-up fee.

Note: The set-up fee will be waived for the first 30 listers (there is still time).

 

Listing Change Charges

During the first month of your listing you may change your page until it is just the way you want it. We want you to be satisfied.

After the first month, small changes are still free. These would include small text additions/deletions that would take about 5-10 minutes to make.

More extensive changes cost $10 - $25 depending on extent. These would include major rewrites, new pages, and/or new logos or pictures.


Non-standard Additions

These non-standard additions may be applied to any of the different listing options (e.g., standard logo listing, non-logo listing, or Display Ad listing).

Extra Words: You may add extra words to your listing in 150 word increments. For each 150 word increment, there is an additional $5 per month charge.

Additional Artwork: For each additional piece of artwork there are the following charges/options:

There is also a $10 per additional artwork set-up fee.

Custom Page Design: A more sophisticated page design beyond the standard formatting options can be created at a rate of $75 per hour.

Note: The non-standard additional set-up fees are not waived for the first 30 listers.

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Last modification: February 24, 1998
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